Do customers ask about price first?

Managers are taught not to sell only on price, but customers still ask about price first.

The 2026 Self Storage Almanac reports that 79 percent of consumer renters and 74 percent of business renters sought pricing information. That does not mean operators should race to the bottom. It means pricing must be easy to find, easy to understand, and supported by value. If your facility is cleaner, safer, easier to access, or better located, say so clearly. If your website hides price, many prospects will simply compare competitors who make the process easier. Customers are skeptical of pricing online that shows a drastic discount but no indication of what their rent will be after promotions expire. Be transparent and forthright with how rental rates will be experienced.