Why does answering the phone still matter?

In self storage, speed to lead can be the difference between rented and lost.

Fifty-seven percent of consumer renters rent from the first facility they contact, and 38 percent of both consumer and business renters first contact a facility by phone. That means missed calls are not minor operational issues. They are lost rentals. Whether you use on-site managers, remote management, a call center, or a hybrid model, the phone is still a core conversion channel. A buyer reviewing a facility should examine call logs, missed calls, lead response time, and close rates—not just occupancy.