He Jumped Off the Plane - and Built a $250M Parachute on the Way Down

Our CEO, Fernando Angelucci, recently joined The Corporate Life with host Hina Siddiqui for a candid conversation about entrepreneurship, risk, and building a $250M self-storage platform.

Fernando shared his now well-known “burn the bridges” moment — cash-advancing $97,000 from credit cards to force commitment to his vision. His philosophy is simple: real transformation requires decisive action. As he put it, “Every time a life changes, a storage unit gets rented.”

In the episode, Fernando discusses why self-storage remains resilient, how scaling businesses must evolve through what he calls the “Law of Threes and Tens,” and why the highest-leverage activity for any entrepreneur is thinking time — uninterrupted and intentional.

He also breaks down our four-pillar strategy: consolidation, ground-up development, adaptive reuse, and strategic marketing. At its core, his belief is that money is a tool — one that buys time freedom and creates the ability to serve others at a higher level.

It’s an insightful look into the mindset behind SSSE’s growth and long-term vision.

Watch the interview here:

Show notes, transcript, resources, and additional episodes: https://youtu.be/Lc1p4HMWqLc?si=n3H8-MHSbRYWYUkq