Self Storage Syndicated Equities’ core values are Fun, Integrity, Drive, and Others-First. As part of our commitment to Others-First, we strive to educate our investors, partners, and the general public about self storage. The Roman philosopher Seneca once said, “Luck is what happens when preparation meets opportunity”. This Frequently Asked Questions page is to serve as preparation for anyone interested in learning more about self storage and SSSE. The opportunities come when you sign up for Self Storage Syndicated Equities’ investors list or buyers list by clicking the links in our menu bar. We hope to be lucky enough to work together.
If there are any questions that you have that are not answered below, please contact info@ssse.com
How do I invest with SSSE?
At SSSE, we provide both accredited and non-accredited investors access to tax-advantaged self storage investments with an emphasis on downside mitigation and social stewardship. Our syndications range from acquiring existing value-add self storage facilities to expanding existing facilities, from converting vacant big box stores into self storage to building from the ground up.
At SSSE, we provide both accredited and non-accredited investors access to tax-advantaged self storage investments with an emphasis on downside mitigation and social stewardship. Our syndications range from acquiring existing value-add self storage facilities to expanding existing facilities, from converting vacant big box stores into self storage to building from the ground up. The first step to investing with Self Storage Syndicated Equities is to fill out our investor onboarding webform. It is quick and easy and can be found on our website SSSE.com by clicking the “Investors” menu link in the upper left corner. Once you have submitted your investor webform, you will have the opportunity to schedule an introductory phone call with one of our investor relations team members. A scheduling program will automatically appear. After that, stay tuned for the next investment opportunity! If we have any active raises occurring that are a good fit for your investor profile, our investor relations team member will let you know on the call and will walk you through getting access to the investor portal. Otherwise, we typically will send out an email whenever there is a new investment opportunity. It will have the high level details including whether it is a 506(b) syndication (for both accredited and non-accredited investors that we have pre-existing relationships with) or a 506(c) syndication (for accredited investors only). There will also be a link to the investment opportunity’s web page! On the webpage will be more details including a short description at the top, followed by buttons to schedule a call, access the investor portal to review the documents, and a video summary. The investment process concludes with accessing the investor portal and signing the subscription documents and wiring funds through the investment portal. Our investor relations team will be there to help every step of the way.
What is the market competition like for self storage?
The market competition for self-storage varies depending on location and the number of facilities in the area. In some markets, there is high competition among self-storage operators, while in others, there is limited competition. Competition can affect rental rates, occupancy rates, and the overall performance of self-storage facilities. The self-storage industry has seen significant growth in recent years, with new operators entering the market and existing operators expanding their portfolios. This growth has led to increased competition in some markets, which has driven innovation and improvements in the self-storage product offering.
According to Mini-Storage Messenger, in 2022 there were 51,206 self storage facilities up from 50,523 in 2021.
What is the typical marketing strategy for self-storage facilities?
The typical marketing strategy for self-storage facilities can vary depending on the target market and competition, but some common elements of a successful marketing plan may include:
Online Presence: This includes having a professional website with detailed information about the facility, unit sizes and prices, and a reservation system. Utilizing online directories, Google My Business, and social media can also help increase online visibility.
Local Advertising: This may include advertising in local newspapers, direct mail, and local directories.
Community Outreach: Building relationships with the local community through events, sponsorships, and partnerships can help drive traffic to the facility.
Referral Program: Encouraging existing tenants to refer friends and family to the facility through incentives and discounts can help drive new business.
Unit Specials and Discounts: Offering promotions such as discounts on rent, free move-in trucks, and free lock or first month free rent can attract new tenants.
Customer Service: Providing exceptional customer service and making it easy for tenants to rent and access their units can help increase customer loyalty and word-of-mouth referrals.
Upselling and Cross-selling: Offering additional services such as climate-controlled units, insurance, or moving supplies can increase revenue per tenant.
A successful marketing strategy for self-storage facilities should aim to reach the target market effectively, differentiate the facility from competitors, and provide a clear value proposition. By using a combination of different marketing channels and regularly evaluating and adjusting the marketing plan, self-storage facilities can effectively attract and retain tenants, and drive revenue growth.