A bad website does not just look dated. It can cost real rentals.
Linearity data shows that 88 percent of consumers are unlikely to return to a website after a bad experience, and 89 percent will choose a competitor instead. For self storage, that means your site must answer the customer’s immediate questions: Where are you? What sizes are available? What does it cost? Can I rent now? How do I access the unit? A confusing website can erase the advantage of a good location.