What is the typical customer base for self-storage facilities?

The typical customer base for self-storage facilities is quite diverse and can include:

Residential Customers: These customers use self-storage for personal items such as furniture, household goods, seasonal items, and recreational equipment. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 79% of tenants are residential.

Business Customers: Small businesses often use self-storage to store excess inventory, equipment, and supplies. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 14% of tenants are businesses.

Students: Many students use self-storage during the summer or when moving in or out of the dorms. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 3% of tenants are students.

Military Personnel: Military personnel often use self-storage during deployments or when moving to new assignments. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 4% of tenants are military.

Seniors: Seniors may use self-storage to downsize from a larger home or to store seasonal items. This is a sub-category of residential customers.

Homeowners and Renters: Homeowners and renters may use self-storage during renovations, moving, or to store items they do not have space for in their homes. This is a sub-category of residential customers.

Car and RV Owners: These customers use self-storage to park their vehicles in a secure and convenient location. This is a sub-category of residential customers.

Overall, the customer base for self-storage facilities is made up of people and businesses who need extra space to store their belongings, and are willing to pay for a convenient, secure, and accessible storage solution. The customer base can vary depending on the location, market conditions, and competition, but by understanding the needs and preferences of the target market, self-storage facilities can effectively target and attract the right customers for their facility.