Make Money with Self Storage | Fernando Angelucci by Travis Makes Money
Our CEO, Fernando Angelucci, is a self-storage investor and syndicator who’s transacted over $200M in deals across dozens of states in just six years. After starting in house painting, flipping, and multifamily, he left the “three T’s” (tenants, toilets, trash) behind and went all-in on self storage. Today, he leads SSSE, specializing in wholesaling, value-add deals, and creative seller-financed structures—all while spending much of the year living abroad.
On this episode, he dive into:
His journey from immigrant parents and a Fortune 50 corporate job to full-time real estate investing
How he launched his flipping business using 60 credit cards and $97K in high-interest debt (and why he doesn’t recommend it)
Why he pivoted into self storage and what makes the asset class so attractive
Step-by-step strategies for wholesaling self-storage deals
Key underwriting metrics and creative seller-financed deal structures
The importance of reps, rejection, accountability, and public goals
Top Takeaways:
1️⃣ Self storage is a scalable, powerful niche—two-thirds of facilities are mom-and-pop, meaning huge opportunities to buy, modernize, and increase NOI.
2️⃣ Wholesaling self storage is a low-capital way to start, generate fees, and learn the business.
3️⃣ Creative financing unlocks deals banks won’t touch by listening to an owner’s “why” and structuring solutions around it.
Notable Quotes from Fernando:
“Once you get comfortable with people saying no and failure, then you just realize it’s reps. That’s all you gotta do—reps.”
“If you’re always 100% full, that’s not a good thing in self storage. It means your rents are too low.”
“Too many people rush to get a contract. Slow down and find the why behind the why—then structure the deal around that.”
Listen to the interview here: