Does drive‑by visibility still drive rentals?

Digital marketing matters, but the old-fashioned drive-by still has real value.

Twenty-eight percent of consumer renters first learned about a facility while driving to or from home or work; this number has maintained over the years. Online search was also important, cited by 19 percent of consumer renters and 20 percent of business renters; 41% of renters begin their hunt for storage online with other avenues such as AI making up the difference. Regardless, the combination of those two primary sources tells operators something important: the best facilities win both offline and online. A high-visibility site with weak web presence leaks demand. A great website for a hidden, hard-to-access site has a different problem. Location, signage, traffic count, Google Business Profile, and website conversion all work together.