SSSE’s core values are Fun, Integrity, Drive, and Others-First. As part of our commitment to Others-First, we strive to educate our investors, partners, and the general public about self storage. The Roman philosopher Seneca once said, “Luck is what happens when preparation meets opportunity”. This Frequently Asked Questions page is to serve as preparation for anyone interested in learning more about self storage and SSSE. The opportunities come when you sign up for SSSE’s investors list or buyers list by clicking the links in our menu bar. We hope to be lucky enough to work together.
If there are any questions that you have that are not answered below, please contact info@ssse.com
Does drive‑by visibility still drive rentals?
Digital marketing matters, but the old-fashioned drive-by still has real value.
Twenty-eight percent of consumer renters first learned about a facility while driving to or from home or work; this number has maintained over the years. Online search was also important, cited by 19 percent of consumer renters and 20 percent of business renters; 41% of renters begin their hunt for storage online with other avenues such as AI making up the difference. Regardless, the combination of those two primary sources tells operators something important: the best facilities win both offline and online. A high-visibility site with weak web presence leaks demand. A great website for a hidden, hard-to-access site has a different problem. Location, signage, traffic count, Google Business Profile, and website conversion all work together.