SSSE’s core values are Fun, Integrity, Drive, and Others-First. As part of our commitment to Others-First, we strive to educate our investors, partners, and the general public about self storage. The Roman philosopher Seneca once said, “Luck is what happens when preparation meets opportunity”. This Frequently Asked Questions page is to serve as preparation for anyone interested in learning more about self storage and SSSE. The opportunities come when you sign up for SSSE’s investors list or buyers list by clicking the links in our menu bar. We hope to be lucky enough to work together.
If there are any questions that you have that are not answered below, please contact info@ssse.com
What are the legal requirements for self-storage facilities?
The legal requirements for self-storage facilities can vary depending on the jurisdiction in which the facility is located. However, some common legal requirements include:
Zoning: Self-storage facilities are typically classified as commercial operations and must comply with local zoning regulations.
Building Codes: Self-storage facilities must comply with local building codes, including requirements for fire safety, accessibility, and structural integrity.
Business Licenses: Some self-storage facilities must obtain a business license in order to operate legally.
Insurance: Self-storage facilities must carry liability insurance to protect against damage to stored property or injury to customers. Much of the liability lies with the renters in regards to their belongings as the leases can limit the value of items stored and require renters insurance.
Consumer Protection Laws: Self-storage facilities must comply with consumer protection laws, including rules regarding the terms of rental agreements, security deposits, and notice requirements for eviction.
Data Protection: Self-storage facilities may be subject to data protection laws, such as the General Data Protection Regulation (GDPR) in the European Union.
Environmental Regulations: Self-storage facilities may be subject to environmental regulations, such as rules regarding hazardous waste disposal and energy efficiency.
It is important for self-storage facilities to be aware of and comply with all relevant legal requirements in their jurisdiction, in order to avoid legal and financial liabilities. In addition, facilities should have written policies and procedures in place to ensure that they are operating in a compliant and responsible manner.
What is the typical insurance coverage for self-storage units?
The typical insurance coverage for self-storage units can vary depending on the specific facility and the type of insurance being offered. Some common types of insurance coverage for self-storage units include:
Liability Coverage: This type of insurance protects the self-storage facility against claims related to injury or damage to property that occurs on the facility's premises.
Fire and Natural Disaster Coverage: This type of insurance covers losses related to fires, earthquakes, hurricanes, and other natural disasters.
Theft Coverage: This type of insurance covers losses due to theft or damage to stored property. Much of the liability lies with the renters in regards to their belongings as the leases can limit the value of items stored and require renters insurance.
Business Interruption Coverage: This type of insurance covers losses related to the interruption of business operations, such as those that may occur as a result of a fire or other disaster.
It is important for self-storage facilities to carefully review their insurance coverage and make sure that they have adequate protection against the specific risks they face. Some facilities may also require their tenants to purchase insurance coverage for their stored property, in order to provide additional protection. Tenants should be aware of the coverage that is included with their rental agreement, and should consider purchasing additional insurance if necessary to fully protect their belongings.
What are the typical security features for self-storage facilities?
The typical security features for self-storage facilities can vary depending on the size and location of the facility, as well as the perceived risk of theft and vandalism. Some common security features for self-storage facilities include:
Controlled Access: This may include gated access, keypad or keycard entry systems, and on-site security personnel.
Surveillance Cameras: This may include both interior and exterior cameras, which can be monitored remotely or recorded for later review.
Lighting: This may include well-lit aisles and areas around the facility, and motion-activated lighting in certain areas.
Alarm Systems: This may include alarm systems that are connected to an alarm-monitoring company or the local police department.
Locks: This may include individual locks for each storage unit, or master locks that allow access to multiple units.
Fences: This may include perimeter fencing around the facility, as well as individual fencing around individual units.
Management Presence: This may include on-site management or staff members who are available during business hours, or who live on the premises.
It is important for self-storage facilities to have a comprehensive security plan in place, and to regularly review and update this plan as necessary. The specific security features that are required will depend on the location and size of the facility, as well as the specific risks that are faced. In addition, facilities should educate their tenants about the importance of securing their units, and should provide information about recommended locks and other security measures.
What is the typical maintenance and upkeep for self-storage facilities?
The typical maintenance and upkeep for self-storage facilities can vary depending on the size and age of the facility, as well as the specific needs of the tenants. Some common maintenance and upkeep tasks for self-storage facilities include:
Building Maintenance: This may include regular cleaning, painting, and repairs to the buildings and structures on the property. The roof is the most important item to maintain at a self storage facility. Renters are interested in storing their items safely and securely. While the renter is responsible for securing their unit with a lock, the integrity of the roof (i.e. no leaks) is crucial for the safety of the renter’s items.
Unit Maintenance: This may include regular cleaning, repairs, and upgrades to the individual storage units.
Landscaping: This may include regular lawn care, tree trimming, and other landscaping tasks to keep the property looking well-maintained and attractive.
Electrical and Plumbing: This may include regular inspections, repairs, and upgrades to the electrical and plumbing systems within the buildings and units.
Fencing and Gates: This may include regular inspections, repairs, and upgrades to the fencing and gates that surround the property and provide security.
Pest Control: This may include regular pest control treatments to prevent infestations of insects, rodents, or other pests that can cause damage to stored items.
It is important for self-storage facilities to have a comprehensive maintenance plan in place, and to regularly review and update this plan as necessary. In addition, facilities should educate their tenants about the importance of maintaining their units, and should provide information about recommended cleaning and maintenance practices. By investing in regular maintenance and upkeep, self-storage facilities can help to maintain the safety and security of their tenants' stored items, and can also improve the overall value and appeal of the property.
What is the typical marketing strategy for self-storage facilities?
The typical marketing strategy for self-storage facilities can vary depending on the target market and competition, but some common elements of a successful marketing plan may include:
Online Presence: This includes having a professional website with detailed information about the facility, unit sizes and prices, and a reservation system. Utilizing online directories, Google My Business, and social media can also help increase online visibility.
Local Advertising: This may include advertising in local newspapers, direct mail, and local directories.
Community Outreach: Building relationships with the local community through events, sponsorships, and partnerships can help drive traffic to the facility.
Referral Program: Encouraging existing tenants to refer friends and family to the facility through incentives and discounts can help drive new business.
Unit Specials and Discounts: Offering promotions such as discounts on rent, free move-in trucks, and free lock or first month free rent can attract new tenants.
Customer Service: Providing exceptional customer service and making it easy for tenants to rent and access their units can help increase customer loyalty and word-of-mouth referrals.
Upselling and Cross-selling: Offering additional services such as climate-controlled units, insurance, or moving supplies can increase revenue per tenant.
A successful marketing strategy for self-storage facilities should aim to reach the target market effectively, differentiate the facility from competitors, and provide a clear value proposition. By using a combination of different marketing channels and regularly evaluating and adjusting the marketing plan, self-storage facilities can effectively attract and retain tenants, and drive revenue growth.
What is the typical customer base for self-storage facilities?
The typical customer base for self-storage facilities is quite diverse and can include:
Residential Customers: These customers use self-storage for personal items such as furniture, household goods, seasonal items, and recreational equipment. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 79% of tenants are residential.
Business Customers: Small businesses often use self-storage to store excess inventory, equipment, and supplies. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 14% of tenants are businesses.
Students: Many students use self-storage during the summer or when moving in or out of the dorms. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 3% of tenants are students.
Military Personnel: Military personnel often use self-storage during deployments or when moving to new assignments. According to the 2023 Self Storage Almanac by MiniCo Insurance Agency, 4% of tenants are military.
Seniors: Seniors may use self-storage to downsize from a larger home or to store seasonal items. This is a sub-category of residential customers.
Homeowners and Renters: Homeowners and renters may use self-storage during renovations, moving, or to store items they do not have space for in their homes. This is a sub-category of residential customers.
Car and RV Owners: These customers use self-storage to park their vehicles in a secure and convenient location. This is a sub-category of residential customers.
Overall, the customer base for self-storage facilities is made up of people and businesses who need extra space to store their belongings, and are willing to pay for a convenient, secure, and accessible storage solution. The customer base can vary depending on the location, market conditions, and competition, but by understanding the needs and preferences of the target market, self-storage facilities can effectively target and attract the right customers for their facility.
What is the typical operating structure for self-storage facilities?
The typical operating structure for self-storage facilities is as follows:
On-site Manager: Some self-storage facilities have an on-site manager who is responsible for day-to-day operations, including customer service, rent collection, and maintenance.
Owner/Operator: Some self-storage facilities are owned and operated by individuals or small companies. These owners are responsible for all aspects of the business, from marketing and leasing to maintenance and bookkeeping.
Third-Party Management Company: Some self-storage facilities are owned by investors and managed by third-party companies that specialize in self-storage management. This structure allows the owners to focus on investment and financing, while the management company handles the day-to-day operations of the facility.
Publicly Traded Companies: Some self-storage facilities are owned by large publicly traded companies that operate multiple facilities across the country. This structure allows for economies of scale and the ability to leverage best practices across multiple locations.
The operating structure of a self-storage facility will vary based on the size, ownership structure, and location of the facility. The most important factors in determining the operating structure are the owner's goals, available resources, and the level of management experience and expertise they have in the self-storage industry.
What are the most important factors in buying a self-storage facility?
The most important factors in buying a self-storage facility are:
Location: The location of the self-storage facility is critical in determining its success. Factors to consider include population density, economic conditions, competition, and accessibility.
Occupancy and Rent Rates: The occupancy and rent rates of the facility will have a direct impact on its revenue and profitability. It's important to research the current and projected market conditions to determine the potential for growth.
Operating Costs: The operating costs for a self-storage facility include utilities, insurance, maintenance, marketing, and management. It's important to have a clear understanding of the operating costs before purchasing a facility, to ensure that the revenue from the facility will be sufficient to cover these costs and generate a profit.
Physical Condition: The physical condition of the self-storage facility is also an important factor to consider when buying. Factors to consider include the condition of the buildings and grounds, security features, and any necessary repairs or upgrades that may be required.
Legal and Regulatory Environment: The legal and regulatory environment of the self-storage industry can vary widely by location. It's important to research and understand any local zoning, permitting, and licensing requirements before buying a facility.
Management Team: The management team is critical to the success of the self-storage facility. It's important to have a clear understanding of the management structure, experience, and skills of the current management team, or to consider hiring a management company if necessary.
Financing Options: The financing options for a self-storage facility can vary widely depending on the type of facility, its size, location, and financial condition. It's important to research and understand the financing options available and to work with a lender that has experience in the self-storage industry.
What are the most important factors in selling a self-storage facility?
The most important factors in selling a self-storage facility are:
Occupancy and Rent Rates: High occupancy and rent rates are crucial in attracting potential buyers. A well-maintained facility with high occupancy and rent rates will be more appealing to potential buyers and will likely command a higher sale price.
Physical Condition: The physical condition of the facility is also an important factor in attracting potential buyers. A well-maintained facility with modern security features and a clean and attractive appearance will be more appealing to potential buyers.
Location: The location of the self-storage facility is a crucial factor in attracting potential buyers. A facility in a high-density, growing population area with a strong local economy will be more attractive to potential buyers.
Financial Performance: The financial performance of the self-storage facility is critical in attracting potential buyers. A facility with a solid history of profitability, with consistently high occupancy and rent rates, will be more attractive to potential buyers.
Market Conditions: The market conditions for self-storage facilities can impact the sale of a facility. Understanding the current market conditions and the outlook for the self-storage industry is crucial in determining the sale price of a facility.
Legal and Regulatory Environment: The legal and regulatory environment of the self-storage industry can impact the sale of a facility. Understanding any local zoning, permitting, and licensing requirements is crucial in determining the sale price and attracting potential buyers.
Marketing Strategy: A well-designed marketing strategy that effectively showcases the strengths of the self-storage facility can be critical in attracting potential buyers. Utilizing online and offline marketing techniques to reach a wide audience can increase the chances of a successful sale.
Representation: Engaging a knowledgeable real estate broker with experience in the self-storage industry can be very helpful. An experienced broker can help market the facility, negotiate the sale price, and handle the legal and regulatory aspects of the sale process. Alternatively, selling direct to buyer can avoid the need for a broker, save money, save time, and be even more convenient than working with a broker.
What sort of fees do self storage syndicators collect?
Self-storage syndicators typically collect the following fees:
Acquisition fee: A fee charged by the syndicator at the time of acquisition, usually a percentage of the total acquisition cost.
Property management fee: A fee for managing the day-to-day operations of the self-storage facility, typically a percentage of the monthly revenue.
Asset management fee: A fee for overseeing the overall performance of the investment, typically a percentage of the monthly revenue or net operating income.
Development fee: A fee for overseeing the construction and development of a new self-storage facility, usually a percentage of the total development cost.
Disposition fee: A fee charged by the syndicator at the time of sale of the facility, usually a percentage of the sale price.
Performance fee: A fee based on the performance of the investment, usually a percentage of the returns generated by the investment.
Capital calls: A fee charged to the investors to cover unexpected expenses or to provide additional funds for the operation of the self-storage facility.
It's important to note that the fees and their structure vary from syndicator to syndicator and from investment to investment, so it's important to carefully review and understand the terms and fees associated with any self-storage investment opportunity.
What is the difference between a limited partner (LP) and a general partner (GP) in real estate syndications?
In a real estate syndication, the limited partner (LP) and the general partner (GP) are two distinct roles that are critical to the structure and operation of the investment.
Limited Partner (LP): The limited partner is an investor in the syndication who provides capital to the investment. They have limited liability, meaning they are only responsible for the amount they invested and are not responsible for the day-to-day operations of the investment. They receive a share of the profits and distributions, but they do not have a say in the decision-making or management of the investment.
General Partner (GP): The general partner is responsible for the day-to-day management and operation of the investment. They have unlimited liability, meaning they are responsible for any debts or obligations incurred by the investment. They are also entitled to receive a portion of the profits and distributions, but their primary role is to manage the investment and make decisions on behalf of the limited partners.
In a typical real estate syndication, the GP is usually a professional real estate developer or management company that has the expertise and experience to manage the investment effectively. The LP is usually made up of individual investors who want to invest in real estate but do not have the expertise or experience to manage the investment themselves. The GP and LP work together to achieve the investment goals and maximize returns for the limited partners.
What is the difference between Reg D 506(b) and 506(c) syndications?
Reg D 506(b) and Reg D 506(c) are two different exemptions from SEC registration requirements for private offerings. The main difference between the two is the method of marketing and advertising the investment to potential investors.
Reg D 506(b): Reg D 506(b) allows companies to offer and sell securities to an unlimited number of accredited investors and up to 35 non-accredited investors, but with some restrictions on advertising and general solicitation. In other words, under 506(b), companies cannot use publicly accessible means (e.g. advertisements, public websites) to advertise their investment offerings, but they can approach potential investors through personal and other non-public means.
Reg D 506(c): Reg D 506(c) allows companies to engage in general solicitation and advertising of their investment offerings, but requires that all investors be accredited. In other words, companies can use publicly accessible means to advertise their investment offerings, but they must take reasonable steps to verify that all investors are accredited before accepting their investment.
In general, Reg D 506(c) is considered a more flexible option for companies looking to raise capital, as it allows for a wider range of potential investors and greater marketing and advertising flexibility. However, the requirement to verify that all investors are accredited can add additional administrative costs and responsibilities to the investment process.
What is the difference between internal rate of return and cash return on investment?
Internal Rate of Return (IRR) and Cash Return on Investment (ROI) are two commonly used financial metrics for evaluating real estate investments, but they measure different aspects of investment performance.
Internal Rate of Return (IRR): IRR is a measure of the profitability of an investment and is expressed as a percentage. It calculates the rate at which an investment’s expected cash flows equal its initial investment. IRR takes into account the timing and magnitude of all expected cash flows, both positive (e.g. rental income) and negative (e.g. operating expenses), to arrive at a single, annualized rate of return.
Cash Return on Investment (ROI): ROI is a measure of how much money an investment has earned relative to its cost. It is expressed as a percentage and is calculated by dividing the investment’s net cash flows by its initial cost. ROI measures only the amount of cash generated by an investment and does not take into account the timing of cash flows.
In conclusion, IRR provides a comprehensive measure of the investment’s performance over time, including the reinvestment of cash flows, while ROI provides a simple and straightforward measure of the investment’s cash return. Both metrics are useful for evaluating real estate investments, but the choice of which metric to use will depend on the specific investment goals and circumstances of the investor.
Which real estate asset class performs best in a recession?
It is difficult to determine which real estate asset class will perform best during a recession, as real estate markets are influenced by many factors, including the overall economy, local market conditions, and the specific asset type. However, the following 4 asset classes are generally considered to be more resilient during a recession, with one clear winner.
Essential use properties: Properties with essential uses such as supermarkets, drug stores, and grocery stores tend to be more resilient during a recession as people still need to purchase necessities even during tough economic times.
Multi-Family Housing: The demand for rental housing typically remains relatively stable during a recession, making multi-family housing a relatively safe investment during tough economic times.
Industrial Properties: Industrial properties such as warehouses and distribution centers are often less affected by a recession, as the demand for goods and services continues even during a downturn.
Self-Storage: Self-storage facilities are considered to be the most recession resilient real estate asset. People may need to store their belongings due to downsizing or other economic factors. Historically, self storage has performed the best of any real estate asset in recessions. From 2007-2009, self-storage dropped -3.8% in comparison to the S&P’s -22.0%. This was the smallest drop of any real estate asset class. Self storage had some of its best performing years during the COVID-19 Pandemic when some other real estate asset classes performed poorly. According to Trepp, a Commercial Mortgage Backed Securities research firm, of the 1,700 CMBS loans made to self storage in the first 3 quarters of 2020 only 3 were delinquent– that is a 0.17% delinquency rate . During the same time multi-family was defaulting at a rate 1,800% higher or 18x that of self storage. Self storage has the highest return on investment in comparison to any other real estate asset class. From 1994-2017, storage returned an annual average of 17.43%. Based on that annual average, $100,000 invested in 1994 would be over $4,000,000 today.
It is important to note that real estate performance during a recession can vary widely depending on the specific asset and market conditions. Additionally, a recession can result in a decrease in property values, which may impact real estate investors negatively. It is always advisable to conduct thorough research and consult with a professional before making any real estate investment decisions.
What questions should I ask a syndicator?
If you are considering investing in a real estate syndication, it is important to thoroughly vet the investment opportunity and the syndicator. Here are some key questions you should consider asking:
What is your track record and experience in the real estate industry?
What is the investment strategy for the specific property or portfolio?
How is the investment structured and what are my potential returns?
What is the timeline for the investment and expected exit strategy?
How will capital be raised and how will investor funds be used?
What is the risk profile of the investment and how is risk being managed?
Who will be responsible for managing the property and what is their experience?
What is the plan for addressing potential challenges or market downturns?
How will distributions and profits be allocated and paid to investors?
What is the fee structure for the syndicator and any other third-party providers?
What is the current market demand for the specific property type and location?
Are there any potential liabilities or concerns that the syndicator is aware of?
It is important to thoroughly research the investment opportunity and the syndicator, and to consult with a financial advisor before making any investment decisions.

